Every dollar invested in customer experience is expected to bring $100 back in return. This means that you’re directly investing your current funds into making more money in the future when you put money into things like product design.
Product display is one of the most important factors when it comes to making and releasing a product. It’s the first thing the customer sees when they go to the store, and it’s how they identify that product in the future when they’re ready to buy more.
If you’re ready to learn more about how product display is important for your business, keep reading.
Why Product Display Is Important
Every time you go to the store, you’re seeing product displays everywhere. You’re seeing mannequins in the window, trays on the ends of the aisle, and showcases for different brands all over the place.
All of these displays are made to catch your attention and get you interested in buying a certain product. When they’re done right, they sell products like crazy.
If you’re looking to sell a product, you need to take advantage of tactics like these. Let’s talk about why you should invest in product displays like these and how they can help your business stretch beyond its potential.
Product Displays Gain Customer Attention
As you know from personal experience, product displays gain customer attention. When you’re in the store, you’re taken every which way to new and different product displays.
Just like you, other consumers are captivated by product displays even if they don’t know it.
This tactic is known as visual merchandising. Businesses are making their products look more attractive to consumers who are roaming the stores.
These displays can also be more convenient, especially when found at the front of the store or at the end of the aisles. Customers who are walking around are more likely to pick up the items like these that are more strategically placed.
Visual merchandising also helps point the customer in the right direction. By hanging things higher up, your customers can take a quick look around the store and find what they need.
Plus, you can use the displays to point customers towards aisles that they should walk down. For example, you may want the soda displayed at the end of the soda aisle or the shirts displayed at the end of the shirt aisle. It just makes sense.
Product Displays Optimize Sales
Since product displays are conveniently placed for customers to see and grab items, product displays have the ability to optimize sales. We emphasize that this statement is true if the product displays are in fact convenient and properly placed.
It may take trial and error to find out where the displays are best kept, but it is worth it in the end.
Some stores have soft openings to find out what the best flow for the store is. For example, you may want to keep all clothing together and all jewelry together. But, if they’re both busy sections, it’s probably best not to have them right next to one another.
As you’re running your store, keep customer preferences in mind. Think about the way that a customer goes through their shopping list and design your store how it would make sense to your target audience.
If you’re looking to have a single display for your products in a larger store like Target or Walmart, you need to think about where your products would best fit. If you’re selling workout equipment, you need to make sure that your display is properly located next to relevant items.
In addition to all of this, we stress that you keep your displays clean. Product displays that are messy are not likely to promote sales as much as product displays that are clean.
In order to optimize sales, your audience needs to be able to find what they want to get and then go. There shouldn’t be any shuffling or digging.
Product Displays Give Consistent Branding
Consistent branding is extremely important to a company that is looking to succeed. Assuming that you’re looking to improve your business and increase sales, you need to think about your branding.
If you’re working for or the owner of an established business, you likely already have branding. If not, you need to make your branding clear now.
Without a consistent brand message, you’re going to have several confused customers.
Your customers should be able to pick your brand out of a million others. No matter where they are, they should be able to identify your colors, your logo, and other aspects of your design.
All of this is related to your product design. If you’re looking to display products in-store, your displays need to match the persona and design that you’ve already made for your business.
As you’re thinking about placing your product displays, you need to think about what kind of colors, patterns, and designs your target audience wants. If you’re creating a store for children, you’re not likely going to leave everything monotone. Do you see what we’re saying?
Product displays only work if you work to make them. You will see a great increase in sales if you’re taking your target audience into consideration.
Where to Go if You Need Help With Your Product Display
As you’ve now learned, product displays are extremely important. From helping your customer recognize the product to ensuring that the right products are displayed with one another, product display can change the game for your business and its products.
But, product display isn’t easy. Figuring out the best way to organize all of your business’ products is not simple.
That’s why our team has figured out a way to help businesses like you organize their products with our custom product displays. You can stand out of the crowd by using our pop fixtures that are sure to grab customer attention.
Give us a call today. The sooner you get started, the sooner your business could be making more money.
Are you tired of customers walking past your offers or sales? Are you getting the feeling your store isn’t working to its maximum efficiency? Does your retail space need an overhaul in its organization and visual merchandising?
Well, you’ve come to the right place!
Running a store is no longer just about fantastic customer service and providing high-quality products – instead, it’s also about how it’s presented and how to “re-enchant consumers” into buying from you.
So, how do you achieve that?
Continue reading to find out precisely that.
What are Fabricated Store Fixtures?
Fabricated store fixtures enable you to showcase your products to the best of their visual appearance.
Yes, you could opt to go down the generically, mass-produced route. However, sometimes these fixings don’t meet the cut. In scenarios like this, your visual merchandising may require a more custom-made approach.
If this is something you’re considering (or interested in), here are five examples of notable trends that are turning customer’s heads:
Fixtures on Wheels
When talking about ‘fixtures on wheels,’ we’re referring to clothing racks, rolling shelving units, bins, stools, etc. The beauty of these is that they enable you to continually change your entire visual merchandising at short notice.
Say, for example, you need to promote a specific product. In that event, just roll it to your desired destination, and you’re sorted!
This neat and adaptable approach is becoming increasingly popular in department stores, allowing entire floors to be swapped around at a moment’s notice.
Flexible shelving units are ideal for store managers, who are continually changing their minds – with these fixings, you have the freedom to get a bit creative.
These often come as a wall unit with multiple, evenly-spaced grooves designed to hold shelves or rails. For maximum storage space, fill up all the grooves or go for a wacky, asymmetrical design to highlight your bestselling products.
The best bit? It’s not permanent and can be moved, adapted, or covered with other promotional merchandise. This multi-functional bit of kit is a must-have for retailers looking for a fixing that will pay its weight in gold (and by gold, we mean customers!)
Movable Light Boxes
Suppose you want to continually change and rearrange your retail space. In that case, a permanent lightbox will become the bane of your existence.
Instead, you need movable lightboxes, which will enable you to customize your space as many times as you need.
Say goodbye to flickering bulbs that give us all headaches, and say hello to LEDs! Having advanced/integrated lighting installed in your store will highlight (no pun intended) the primary products you have to offer.
Not to mention, using lighting in your product displays adds a splash of fun and an exciting visual element to your merchandising, which works wonders for attracting customers.
And last but not least…
Technology has developed substantially over the last ten years, particularly in the integration of our retail spaces. When done well, you can harness the power of tech to provide your clients with an individual shopping experience.
Needless to say, when executed to the fullest, you should see a boost in brand loyalty and those all-important sales rates.
Whether we are talking about censored lights, smart fitting rooms, or customizable retailing, these personal experiences are vital to retaining and attracting new customers, and of course, staying ahead of the curve!
3 Benefits of Using Custom-Made Fabricated Retail Fixings
With fabricated fixtures, your dreams of retail stardom can become a reality. Say goodbye to the restrictive nightmare of generic store fixings and say hello to innovation, personality, and success.
Below we’ve listed three core benefits from moving away from the mass-produced world:
1. No Compromises
Do you need something specific? Maybe your store boasts a quirky floor plan, and you need to maximize space? Or perhaps you have a unique idea that no mass-produced fixings could ever do justice?
Well, with custom-made fabricated retail fixings, there’s no need to compromise. You can have it all with bespoke fixtures. For instance, you can have your dream fixtures made from almost any material:
- Stainless steel
- Marble (and other stone materials)
These are just a few examples, but you get the idea.
Of course, it’s not just the materials you have freedom over, but also the entire design, shaper, size. It’s up to you whether you opt for a built-in, mobile, stackable, wall-mounted fixture, etc.
2. No Restrictions
Do you want different types of fixings but want a cohesive aesthetic to run through the entire store? If so, with a custom-made fixing, you don’t have to adhere to the restrictions that often come with generic products. Instead, the sky’s the limit!
3. You’re Not Alone
When you commission a custom-made retail fixing, you’ll work with experts who can help you. Whether you want single or multiple fixtures, stationary or movable, permanent or modular, your expert can advise you on the best product for you.
Are You Ready to Use Custom-Made Fabricated Retail Fixings for Your Retail Space?
Now that you know more about custom-made fixings and the kinds of fixings available for your retail space, are you ready to benefit from them?
If so, here at Design Manufacturing, our custom fixture team can help you design, organize, and facilitate your retail space renovation experience.
We have an experienced team with extensive resources at our disposal dedicated to finding and executing “the most efficient, cost-effective solution to your product need.”
If that sounds good to you, please feel free to contact us today. We look forward to hearing from you soon!
Humans are very visual creatures. So much so that 90 percent of the information the brain receives is visual.
This makes your store fixtures and displays an essential aspect of your store’s success. It’s how your shoppers will first process their perceptions of your products.
Visual merchandising also adds a sense of personality to your store. It can even improve your brand-building efforts.
Think of the Apple store with its open spaces, clean design, and lack of clutter. The whole experience fits the Apple brand image better than a packed, noisy store would.
Your retail store fixtures can be the key to achieving this kind of branded experience.
Wondering which fixtures and displays are most effective? Read on to learn more.
Let’s Get Tactile
One advantage physical stores have over online vendors is the touch factor. Customers can feel how the weight and materials used to make the item.
This works well in clothing stores where shoppers are used to handling cloth. Styling clothes on mannequins lets them see the finished look better than clothes on rails.
It also works in non-clothing stores. People still like to know how much items weigh or how well-made they feel.
Find ways to let customers try out your products. Apple stores do this, letting shoppers use in-store laptops or iPads before they buy.
Giving customers ways to handle the products gives them more of an opportunity to picture themselves wearing or using them.
Sell the Outfit, Not the Blouse
There’s no reason to stop at a single sale. Use cross-merchandising to suggest products to the shopper that work together.
Electronic stores do this by locating headphones, webcams, or external hard drives near laptop displays. A customer who needs a new laptop is more likely to buy accessories for it.
Clothing stores use cross-merchandising by displaying the elements of an outfit together. Use mannequins to model the outfit. Then hang its constituent parts beside it.
Shoppers get a better sense of how to style each piece. They’re more likely to buy them together when they see how the outfit works.
With this type of display, you encourage them to buy the outfit, not just the blouse.
Add Plants to Store Fixtures and Displays
Plants are a fun way to improve the shopping experience as a whole. They boost air quality indoors and help to absorb sound. This can create a better ambiance within your store.
Greenery also invites customers to spend more time among the displays. Plants help lower stress and create a more relaxing environment.
You can accessorize your displays with plants that suit the products on sale. They’re an easy way to create a theme.
Don’t go over the top with plants. The more crowded a shop feels the ‘cheaper’ customers perceive the products.
This goes for all your displays. Keep it simple and relevant to what you sell.
That’s why high-end stores don’t cram their stores with products. Give your highest ticket pieces room to ‘breathe.’ This helps to draw the eye because they stand out.
Immerse Customers in an Experience With Your Store Displays
Why not theme the whole display around the items you’re selling?
Let’s say you’re selling summer clothing with a rainforest theme. You might use wall graphics to suggest a rainforest location.
Why stop there? Have a few indoor trees, and pipe the sounds of the rainforest around the display.
This creates a tangible sense of a theme and pulls the customer into the scene. Building an experience helps to create emotional connections with the products on sale.
You don’t have to go overboard for this to work well. Even using graphics, typography, and fixtures that match your theme can work well.
Use Seasonal Displays
A great way to refresh your store is to use seasonal displays. You can tap into whatever is on your customer’s mind using these. It also means that the store never feels tired or dated to repeat customers.
Obvious choices include Halloween, Christmas, the back-to-school season, and summer. Valentine’s Day can also be a popular choice.
How about less obvious choices like spring and Easter? Check for local customs in your area that you could tap into.
This is a great choice if you’re a quirky store selling unusual items. Yet it also works for larger stores because you can highlight products you might not normally choose.
Choose Movable Store Fixtures
Smaller stores don’t have the same square footage to install huge displays. This is where movable store fixtures come in handy.
You can move the displays around to highlight new or high-ticket items. Create new paths through the store, so repeat shoppers don’t get bored.
Or keep your merchandising flexible if you have a high turnover of products.
You can still style these fixtures with other tips from this post. Think hanging baskets or plushy products to handle.
Gift card displays also make excellent movable fixtures. Place them near related products to remind customers that you sell gift cards.
Don’t Neglect Point of Purchase Displays
75 percent of buying decisions are made in-store. Shoppers are used to buying things on impulse.
So once customers are at the register, it’s easier to make extra sales.
They’re already committed to buying at least one product from you. There’s less resistance to spending more.
To catch these extra sales, you need to use a good point of purchase (POP) display. These should make the products look attractive. It should also be easy to pick up the products to buy them.
Custom POP displays mean you can stick with a chosen theme or seasonal display. You can also highlight special offers in this part of the store.
Attract Customers With the Right Displays
Now you know what the most effective store fixtures and displays are. You can mix and match these types across your store for great results.
Movable displays bring flexibility to your visual merchandising. Plants turn displays into an oasis of calm. POP displays give you the chance to grab last-minute sales.
Keen to explore modern store fixtures in your visual merchandising? Get a free quote from us today, tailored to your needs.
Did you recently open a physical store but aren’t getting the sales you need to make rent? Are you struggling to find ways to showcase your products in an appealing way? It may be time to consider your retail space design.
The design of your store combines two important details: your branding and your customer’s psychology. If your store design doesn’t account for people’s unique habits and thought patterns when shopping, even your best products will gather dust.
With this in mind, read on to learn about retail space design to find out how it can benefit both your sales and your customers’ experience shopping!
It’s important to keep in mind that your customers need to feel comfortable when approaching your store and when they first walk inside. Otherwise, they may hang back and feel reluctant to browse your items. Although you may get shoppers that enter your store, you may also find that they don’t browse long enough.
The first way to create an inviting environment is through color. Choosing a neutral color palette in similar tones will make your store appear inviting and relaxing. Shoppers will feel comfortable spending longer amounts of time inside because it’s easy on the eyes.
You can then use bold accent colors, imagery, or text in the places of your store that you want to call the most attention to, such as your shelf featuring the newest arrivals.
After the color psychology of the space, the next most important factor to master is the traffic flow of your store. The layout needs to allow shoppers to walk around the entire space, encouraging them to take their time and expose themselves to all of the products available in your store.
There are three main store layout options:
The grid layout is often used in grocery and convenience stores. Notice that as soon as you walk inside a store with a grid layout, you can clearly see where all the products are located. This makes it a great option for shoppers that know what they want and want a more efficient shopping experience.
Loop layouts are commonly used when you have several varieties of products you’re selling and want to maximize the space available. With loop layouts a defined path circles around the whole store.
Shoppers in the United States will typically turn right first and traverse the entire loop counterclockwise, going up and down each aisle until they reach the beginning.
With loop layouts, products placed in the perimeter loop get as much exposure as those placed in the center.
You’ll find that free flow layouts are often used by small businesses or more specialized stores. Displays and shelves are placed without grids or straight lines in mind.
Instead, the focus is more on creating attractive product vignettes or staging scenes that help customers visualize the products in their own homes.
Custom Product Displays
Product display placement is the next most important item to consider. Custom product displays built with your products in mind and the size of your space will ensure that the merchandise is the star.
You’ll also need to keep in mind that certain zones of your store will carry more weight than others. This will directly influence the number of sales. Here are a few key areas of your store that you should keep in mind:
The transitional space is the area near the doorway when customers first walk inside. This is when customers adjust to the new shopping environment and get into a new headspace. You want to make this area as inviting as possible and keep it clear of signage or important products; they’ll most likely be ignored.
In the United States, customers are more likely to turn right after they walk into a store. You’ll want to keep this in mind and focus on featuring your most important merchandise or products that truly showcase your brand on store fixtures to the right.
With this in mind, it’s important to avoid placing your checkout counter or changing rooms in this key selling area.
Outposts are also an important part of product placement because they act as a visual break from the normal flow of the store. These are normally placed at the end of aisles and contain products that help encourage impulse buys.
Utilizing Countertop Space
Remember that your checkout counter is just as important to retail design. People are still shopping and browsing while they’re waiting in line, so be sure to feature products on the wall behind the checkout counter. This is also a great place to display countertop sign holders with discounts, business cards, and more.
This is also a great place to feature add-on products. When customers are waiting, they may just throw something into their bag because they’re making a purchase anyway and don’t mind adding on a few dollars to the purchase price. This is when product sample displays can come in handy.
Creating an Impactful Retail Space Design
Retail space design is all about crafting a comfortable experience for your customers that will encourage them to stay awhile, browse, make a purchase, and come back in the future. This simply isn’t possible if you’re using predominantly loud colors and the store is hard to navigate.
By paying attention to traffic flow and investing in product displays that suit your merchandise and the size of your store, you’re far more likely to make a sale.
Ready to upgrade your own store with custom displays, countertop sign holders, and more? Contact us for a free custom quote today!
Are you on the search for the best fixture displays money can buy? If so we are here to help you find the best display for your shop so merchandise will go flying out the door in no time. Keep reading below to see what the best fixture displays are.
1. POP Fixtures
POP fixtures are a great way to have your product front and center for every customer to see. These fixture displays use a combination of great materials with amazing design concepts to display your product in a way that will catch the eye of any shopper.
POP displays can come in a variety of sizes so you can put your product anywhere in the store. These retail store fixtures can sit by themselves up near the registers or even hang on at the end of the aisle.
These fixtures can also be tailored to fit any product or brand image you’re going for. They can be made out of plastic, cardboard, or wood leaving the design possibilities endless.
2. Cube Unit Display
A cube unit display is very versatile and will allow you to display many things in one space. This display can be made of any material from glass to plastic to match your store’s atmosphere.
Cube units work best when displaying items that are related to one another. For example if you’re selling multiple colors of a scarf you can place each color in its own cube. This display is even effective in selling outfits that you may have displayed around the store by placing every item in the same row.
3. 2-Way Display Rack
If you’re in need of clothing store fixtures then a 2-way display rack is a necessity. You will be able to use this rack to bring attention to an item or sale or even a hot buy. This rack will help not 1 but 2 items stand out from the rest.
When it comes to clothes store fixtures the 2-way display rack will help to ensure that important pieces don’t get lost in the sea of clothing options your store has to offer. You can even use this rack to your advantage to help slow-selling items fly off the shelf by having them catch the customer’s eye.
4. Slatwall Merchandiser
If you’re looking to display items such as books or magazines then the Slatwall merchandiser will be perfect for you. The Slatwall is usually made of wood and will have grooves in the side. These grooves can have plastic shelving placed to display items.
The Slatwall merchandiser is great for bringing attention to a select few items or even highlighting items that are currently on sale. The best part about this retail fixture is that you can ditch the plastic shelves and add metal hooks to hang items, making it very versatile.
5. Accessory Display Rack
The key to having items sell well is to display them properly. When a product is displayed nice and it’s organized it will encourage the shopper to browse.
When it comes to accessories it may feel as if it’s hard to display these items in an organized way, but that’s where an accessory display rack comes in. There are a number of counter racks that can be used to display accessories and even land a last-minute sale at the check-out counter.
If you’re looking to display hats then you can opt for a wire display rack. Jewelry such as necklaces and rings can be placed within a plastic rack in its own packaging or even placed on small mannequins.
6. Slatwall Panels
Having empty space on the wall in your store may be a missed opportunity for displaying items. If you have any free room on the walls you should consider getting Slatwall panels.
Slatwall panels are great for utilizing display space and bringing attention to items as customers browse. You can use metal hooks to display items and to have them sell fast.
These panels come in many wood finishes and can even be made out of metal. This means you can find the best panel to look great in your store and not have it be an eyesore.
7. Cash Register Stand
It’s always a great idea to place items in or around the check out line so customers have the opportunity to impulse buy. These items may be sample sizes or a hot new item everyone is looking for.
To best display these impulse buys you should consider using a cash register stand. Cash register stands have a flat top with a few shelves below, giving you plenty of space to display one or more products.
8. Grid Merchandiser
Grid merchandisers are a great way to display a number of items in a small space. This fixture is a lightweight metal that’s easy to move.
The grid merchandiser has a few shelves to display products which can be easily removed and adjusted. In addition to its shelves is the grid that the fixture is composed of. This metal gird can be used to add things such as hooks and even more shelves to maximize your merchandising space.
Now You Know About the Best Fixture Displays
You now know about the top fixture displays that money can buy. From using cash register stands to your merchandising advantage to using 2-way racks to highlight hot items, you’re sure to have the best displays in your store in no time. For more display tips and information be sure to check out the rest of our website.
Did you know that more than 60 percent of customers gravitate towards a company’s product display? The utilization of custom product displays allows customers to have a better interaction with a company and to learn about their products.
You might be wondering if you should use this marketing technique for your business. Check out these seven powerful benefits for using customizable displays.
1. Eye-Catching Designs
Customizable product displays have eye-catching designs. These designs are attractive, unique, and appealing to customers.
You can make a good impression on people with unique designs. Your designs also make it easier for people to remember your business.
This is a great technique that helps you to attract leads when you’re marketing different products. Eye-catching display designs help your business to stand out and may help you get instant attention from people.
Think about a fresh, appealing cutting-edge design that you want for your product display. This design can convey your brand’s story.
When you engage in this marketing practice, you may get significant results for your business. To get the best designs, you can work closely with a company that has the right experience and expertise.
2. They Make Your Business Personable
What is the persona of your business? A customizable display helps to make your business more personable. Staying true to your identity is the easiest way to make your business more approachable.
Think of the persona of your business and use the right displays to deliver your message. Once you define the persona of your business with a customizable display, you have the chance to elevate its operation.
Being personable and offering quality product displays can do so much for your business. This is a way for you to make your business name more recognizable.
When you’re personable with your displays, you build an emotional connection with people and get their trust.
3. They are Versatile
If you want a versatile display, you can design a trendy product display. Regardless of the products you’re marketing, you can get the perfect design that fits your needs and budget.
These displays are easy to customize since they come in different shapes, sizes, and designs. Because of their versatility, personalized product displays can be a trendy marketing option for your businesses.
You get to highlight your products in the best light with a professional, personalized display. You can arrange various products on your display in an attractive manner that makes them easier to sell.
If you don’t want a traditional source, you can use a versatile product display that’s suitable for the nature of your business.
4. More Sales Conversions
According to statistics, 76 percent of purchasing decisions are made inside a store.
Setting up a quality product display for your business is a sure-fire way to boost your sales. Your displays can have a dramatic influence on the purchasing behavior of customers.
The particular design you choose can target certain buyers. When people see your display, they might have the impulse to make a purchase.
They might also make inquiries about your products. These displays help you to attract a consistent stream of impulsive buyers. Product displays can help you to build customer loyalty.
Displaying large items also gives you the advantage to grab people’s attention and for them to make a purchase. Using large displays is a strategy to generate leads and for you to build your customer base.
If customers like your products, they will have the incline to keep buying from your business. They might even share or refer your products with other people, which helps to increase your rate of sales.
Using a display that identifies with your audience helps you to achieve long-term sales.
5. You Save Money
You have the benefit of saving money using a customizable product display. You save money using this strategy because you get a display that is efficient and provides value to your business.
You don’t have to spend a lot of money to get a customizable display that’s right for your business. You save money contacting a designer, exploring various designs, and choosing one that aligns with your business.
6. Professionalism for Your Business
Customizable displays can help you to achieve a professional image for your business. Instead of using an ordinary display, you can create a unique and professional design that reflects your business.
A professional display is a clever strategy that gives you a competitive edge in your industry. A professional display also helps you to show off your products.
This is a way to get customers to choose your business over your competitors. With a professional display, you have the chance to capture the attention of customers.
7. They’re Educational
Customizable displays can educate the public before they decide to buy your products. Your displays can provide useful information about your products.
You can include the benefits of your products to help people decide which products to buy. An educational product display is also a technique you can use to introduce new products and to generate awareness.
The text you use is also important. Bear in mind that your customizable displays should contain text that is easy for people to read.
Express Your Business With Custom Product Displays
Don’t underestimate the power of a unique display that represents your business. Implementing custom product displays may lead your business to success.
You can use this effective marketing option to build the reputation of your business and to have better communication with your customers.
Do you want a personalized design for your business? If you have the interest to get unique displays, you contact us for a custom quote.