Did you recently move your brick and mortar shop to a new location? Or perhaps you want to give your old office a redo? In both cases, you need to create a sign that will attract potential customers in an instant.
As a business owner, you cannot downplay the importance of having business signage. It offers many functions including a fixed marketing tool. It also serves as a silent salesperson to a certain extent.
And whether it’s a huge sign on top of your building or a shelf front signage, one thing remains: it is an extension of your business. You need to design a sign that will wow both your existing clients and prospective ones.
But how exactly do you do that? What are the key elements to consider when making beautiful signs?
Continue reading below for the keys to making an appealing sign.
If you want to create a sign that is compelling to everyone, you need to get your colors right. The colors that you pick, especially the dominant one, can help convey your brand’s identity.
In marketing, there is what we call color psychology. This pertains to the study of how colors affect human behavior. In this case, it’s understanding how different colors appeal to the emotions of consumers and in turn, affecting the latter’s buying behavior.
Furthermore, the colors that you pick also play a major role in brand recognition. Take for example the logos of McDonald’s. People tend to associate the bright yellow color with the brand.
The same thing goes for the color red in the Coke logo. Thus, pick the right colors that match your brand’s identity. And if possible, stick to trendy colors
Make Some Contrast
Aside from using the right colors, you need to create some contrast in your signage. And when it comes to contrasting, your goal in doing so is to increase the readability of your sign.
The most common way of creating contrast is using texts or graphics in the foreground. You will match this with a continuous background color. This will complement the graphics or texts, creating contrast for appealing signage.
Like the colors, contrast also contributes to the customers’ content retention. If you pair similar colors, it will only reduce the readability of your signage.
On the flip side, creating the right contrast will help the texts or graphics stand out. Additionally, consider using a border around the texts or graphics to make them stand out even more.
Make It Clear as Daylight
Another valuable tip in designing compelling signage is to make it as clear as possible. This means making the words readable and legible.
You want your sign to be pleasing to the eyes. A big part of achieving this is to ensure your sign’s readability. You don’t want customers to be struggling and squinting as they try to decipher the texts in your signage.
Thus, use clear type styles for your texts. You also want to use the right amount of spacing for your words and letters.
Furthermore, your words must also be fun and engaging to read. If you’re going to add a tagline to your logo, make sure to use one that evokes positive emotions from the audience. You may even add an exciting element to your signage design.
This will help the audience remember your brand faster.
If your business is purely digital, then you don’t need to worry about this aspect. But if you have a physical store, then you need to consider the location of your signage.
No matter how eye-catching your sign is, if you don’t install it at the perfect spot, you will not be able to maximize its benefits. You need to identify a strategic spot to get the most efficient exposure for your signage.
During the conceptualizing phase, you need to consider the symmetry between the signage and your shop’s interior. Ideally, you want your sign to match the design and aesthetics of your store.
You want the signage to be an extension of your shop’s interior and vice-versa.
Consider the environment surrounding your store. Does your office have trees and other tall items that may hinder your signage’s visibility? Identify these spots and avoid them.
What you want is to place the signage in a place where there are no obstructions from all angles.
…So Does the Size
Even if you found the perfect location for your signage, if it’s not big enough, then everything may be all for naught. The simple rule of thumb is the larger your sign is, the more visible it becomes.
This is crucial especially if your building is along a side street. Ideally, you want to maintain at least 10 feet per inch of letter height. Doing so yields maximum impact at a distance of 100 feet.
Also, think twice about the lettering. Though a flowery script and unique lettering designs may look refreshing, they do not guarantee legibility.
Hence, your best bet is to still keep things simple by sticking to traditional typefaces.
Things to Avoid
Last but not least, there are certain mistakes that you need to avoid at all costs. The first one is failing to proofread your text. Yes, this happens even for bigger signs.
Before you give the green light to manufacture the sign, check the final layout for any typos and misspellings. Also, check if all the information in the signage is accurate.
Another mistake to avoid is using the wrong materials for the signage. Keep in mind that the most expensive may not always be the best. If you’re running a start-up business, you should consider a cost-effective design.
Banners are excellent alternatives to plywood. However, don’t rely on it to be your permanent signage. Upgrade to a sturdier one as soon as you have extra money to spare.
Lastly, never design your signage like a giant business card. Always remember that people will likely look at your signage for a maximum of three seconds. Hence, placing too much information like phone numbers, names, and addresses may confuse and turn off people.
Let’s Create a Sign for Your Business, Today!
Knowing how to create a sign is important for any business. It is one of the key elements that will help your brand create traction especially if you’re new in the industry. And if you’re looking for a company that can help manufacture the signage that you want, then you came to the right place.
We offer custom design manufacturing of signage and other fabricated fixtures. Get in touch with us and request a free quote. Tell us what you need and let’s get your business the signage it deserves.