Are you tired of customers walking past your offers or sales? Are you getting the feeling your store isn’t working to its maximum efficiency? Does your retail space need an overhaul in its organization and visual merchandising?
Well, you’ve come to the right place!
Running a store is no longer just about fantastic customer service and providing high-quality products – instead, it’s also about how it’s presented and how to “re-enchant consumers” into buying from you.
So, how do you achieve that?
Continue reading to find out precisely that.
What are Fabricated Store Fixtures?
Fabricated store fixtures enable you to showcase your products to the best of their visual appearance.
Yes, you could opt to go down the generically, mass-produced route. However, sometimes these fixings don’t meet the cut. In scenarios like this, your visual merchandising may require a more custom-made approach.
If this is something you’re considering (or interested in), here are five examples of notable trends that are turning customer’s heads:
Fixtures on Wheels
When talking about ‘fixtures on wheels,’ we’re referring to clothing racks, rolling shelving units, bins, stools, etc. The beauty of these is that they enable you to continually change your entire visual merchandising at short notice.
Say, for example, you need to promote a specific product. In that event, just roll it to your desired destination, and you’re sorted!
This neat and adaptable approach is becoming increasingly popular in department stores, allowing entire floors to be swapped around at a moment’s notice.
Flexible shelving units are ideal for store managers, who are continually changing their minds – with these fixings, you have the freedom to get a bit creative.
These often come as a wall unit with multiple, evenly-spaced grooves designed to hold shelves or rails. For maximum storage space, fill up all the grooves or go for a wacky, asymmetrical design to highlight your bestselling products.
The best bit? It’s not permanent and can be moved, adapted, or covered with other promotional merchandise. This multi-functional bit of kit is a must-have for retailers looking for a fixing that will pay its weight in gold (and by gold, we mean customers!)
Movable Light Boxes
Suppose you want to continually change and rearrange your retail space. In that case, a permanent lightbox will become the bane of your existence.
Instead, you need movable lightboxes, which will enable you to customize your space as many times as you need.
Say goodbye to flickering bulbs that give us all headaches, and say hello to LEDs! Having advanced/integrated lighting installed in your store will highlight (no pun intended) the primary products you have to offer.
Not to mention, using lighting in your product displays adds a splash of fun and an exciting visual element to your merchandising, which works wonders for attracting customers.
And last but not least…
Technology has developed substantially over the last ten years, particularly in the integration of our retail spaces. When done well, you can harness the power of tech to provide your clients with an individual shopping experience.
Needless to say, when executed to the fullest, you should see a boost in brand loyalty and those all-important sales rates.
Whether we are talking about censored lights, smart fitting rooms, or customizable retailing, these personal experiences are vital to retaining and attracting new customers, and of course, staying ahead of the curve!
3 Benefits of Using Custom-Made Fabricated Retail Fixings
With fabricated fixtures, your dreams of retail stardom can become a reality. Say goodbye to the restrictive nightmare of generic store fixings and say hello to innovation, personality, and success.
Below we’ve listed three core benefits from moving away from the mass-produced world:
1. No Compromises
Do you need something specific? Maybe your store boasts a quirky floor plan, and you need to maximize space? Or perhaps you have a unique idea that no mass-produced fixings could ever do justice?
Well, with custom-made fabricated retail fixings, there’s no need to compromise. You can have it all with bespoke fixtures. For instance, you can have your dream fixtures made from almost any material:
- Stainless steel
- Marble (and other stone materials)
These are just a few examples, but you get the idea.
Of course, it’s not just the materials you have freedom over, but also the entire design, shaper, size. It’s up to you whether you opt for a built-in, mobile, stackable, wall-mounted fixture, etc.
2. No Restrictions
Do you want different types of fixings but want a cohesive aesthetic to run through the entire store? If so, with a custom-made fixing, you don’t have to adhere to the restrictions that often come with generic products. Instead, the sky’s the limit!
3. You’re Not Alone
When you commission a custom-made retail fixing, you’ll work with experts who can help you. Whether you want single or multiple fixtures, stationary or movable, permanent or modular, your expert can advise you on the best product for you.
Are You Ready to Use Custom-Made Fabricated Retail Fixings for Your Retail Space?
Now that you know more about custom-made fixings and the kinds of fixings available for your retail space, are you ready to benefit from them?
If so, here at Design Manufacturing, our custom fixture team can help you design, organize, and facilitate your retail space renovation experience.
We have an experienced team with extensive resources at our disposal dedicated to finding and executing “the most efficient, cost-effective solution to your product need.”
If that sounds good to you, please feel free to contact us today. We look forward to hearing from you soon!